2006-Today
In 2006, Firestone acquired GenFlex Building Products unit from OMNOVA Solutions Inc. As a result, Firestone began offering a second brand of roofing products marketed under the GenFlex brand name, and attained a thermoplastic membrane manufacturing plant in Muscle Shoals/Tuscumbia, Alabama, and a product distribution center in Columbus, Ohio. Firestone Metal Products, a sister company of Firestone Building Products, opened a metal roofing plant and distribution center in Reno, Nevada, in 2006. Firestone unveiled the industry’s first 30-year TPO warranty with the introduction of the UltraPly TPO Platinum Roofing System in 2006.